A true Swedish adventurer

Bjorn Olsson was born and raised in the countryside outside Stockholm, Sweden.  He began his career living in the city working for his family business in advertising but soon realised he was escaping to the mountains at every opportunity he could get. He then followed his passion for the outdoors and became a tour guide for Fjälläventyr.  He now takes guests on inspiring tours in the Swedish mountain resort of Salen on dog sledging adventures, ice climbs, mountain tours, packcrafting and so much and so much more.  

In March 2022, still 9 months until launch, we wanted to put our new Revolution 3 in 1 Parka to the test in an extremely bitter mountain setting. Bjorn stepped up to the challenge. Spending his days out in the snow with his energetic pack of huskies, he donned a Parka and we set off on a day of incredible adventures.  

Full of confidence but with a classic Swedish charm, the Red team all warmed to Bjorn instantly. “What a cool guy” we all thought and “what an incredible life”. We wanted to find out more about how Bjorn fell in love with the outdoors but also how he manages to make time for his own adventures alongside working as a busy tour guide.