Finding Balance for the Everyday Adventure: Learning from the experts in Sweden

Frida Benedikt grew up in Borlänge (Region of Dalarna) in Sweden, a small multicultural city with lots on offer in terms of sports activities for after school and at the weekends. Nowadays she lives in Dala-Floda, about 40 minutes from where she grew up. Frida moved to Dala-Floda while she was studying Tour Design at Scandinavian College of Travel and Tourism, just before she started to work as a tour leader and wilderness guide around the world. Among other things she guided Swedes to Everest Base Camp in the Himalayas in Nepal and showed tourists the Northern Lights at The Icehotel in the north of Sweden.

Frida now lives in a house next to the river and works in the village at Kajaktiv - a kayaking and outdoor shop who distribute Red gear across Sweden. Frida works in sales, logistics and is also one of the white water kayaking instructors for the centre.

We first met Frida during a trip to Sweden in March 2022, setting off on a weeklong adventure starting in Stockholm and then into the mountains in the Dalarna region to test out our Red Original gear. Specifically, our range of waterproof bags, our Evo changing robes and the new Revolution 3 in 1 Parka.

While we spent time out in the snow with Frida, we wanted to find out where her love of the outdoors comes from and how she manages to get some excitement and adventure into her everyday life.