Preferred Retailers: The SUP Company

Born out of a passion for Stand Up Paddle boarding, The SUP Company was founded in 2015 by Tony Jones with the simple aim to share his love of Stand Up Paddleboarding. It has since become one of the largest Red Paddle Co and stand up paddleboard specialists in the UK.

Located on the banks of the River Itchen, the SUP Company features its own private lake and is the largest permanent Red Paddle Co inflatable SUP test centre in Europe. Situated less than five minutes off Junction 5 from the M27, the SUP Company is open seven days a week and offers the perfect opportunity to take to the water and try every inflatable paddle board in the Red Paddle fleet.