A Year in the Making - The Waterproof Cool Bag

CREATING THE BEST WATERPROOF COOL BAG

To kick start our year in the making series, we wanted to take a deeper look at the detail and length of consideration we put into our products. We thought we'd kick it off with our pioneering watertight cool bag. 

When we sat down and added ideas into the pot on what we wanted out of a bag, we decided that just keeping our food cold wasn’t enough, we needed something as adventurous as the owner. We wanted a bag which was tough enough to throw in the back of the car or boat, yet still hold its shape without ripping. It needed to carry additional items for users loading up for a day at the beach whilst being tough enough to withstand the elements, as well as being super light. It’s a tall order but our design team certainly delivered a contender. Here’s how we created the watertight cool bag!